Trained in human factors with an education in the humanities, Liam focuses on considering the human psychological and social experience to develop interactive products, that are both technically efficient as well as artistically effective, for the human person, while considering the investment vs. value to the client. Instilled in every project is the understanding that corporate brand and consistency of media are key, which requires attention to detail and a willingness to reform creative energy toward the corporate agenda, so as not to override the needs of the consumer.

Liam has logged in over 13 years of creative, consulting and management experience in industrial design, interactive advertising, and metaverse content development. For past two years he has been in the 3D social networking media creating Metaverse environments for his clients in the movie entertainment industry. Projects included: i.e. 300, Transformers, Iron Man, Die Hard, and for such corporate clients as Steelcase, SAP, SUN. As Senior Art Director for FCBi he directed and created for Fortune 100 clients i.e. MetLife, Samsung, UBS Warburg. Previously he worked on product development projects for Kodak, Fisher Price, Plantronics, GE, IBM, as well as, the UN. He brings to his clients a broad educational background - Rochester Institute of Technology majored in Industrial Design with minor in Psychology, and a Master's concentration in International Political Economics & Development from Fordham University.